The Difference Between Digital Books and Ebooks

Most people today, don’t know the difference between a digital book and an ebook. In fact, many people think they are one and the same. They couldn’t be farther from the truth. They are entirely different species of the same animal.

Digital books

Digital books, sometimes also called electronic books or PDF books, are scanned, digital facsimiles of standard printed, published books. You can think of them as enhanced copies of the actual hard or paperback books we have come to know and love.

When we are talking about the digital version of newer publications, they are pretty much identical to the original. When talking about old or even ancient publication, they are much better than any original you would find on the shelf of your local library. Since they are facsimiles of the original printing, this really increases quality and helps overcome the problems of many older books, such as yellowed pages, stains, see-through or onion skin type paper, colored paper, brown inks, etc. These are scanned pages, not ‘copied’ pages, and the quality of print truly represents a better quality than the print of the original book.

The great majority of digital books come in PDF format, though Amazon offers a Kindle edition, Mobipocket offers the MOBI version, then there is the plain TEXT format, as well as many others.

Digital books are usually far less expensive than their hard or paperback counterparts, and there are hardly ever shipping costs, unless they are delivered on a CD (Compact Disk).

Ebooks

Ebooks are digital books too, but they were designed and written for the internet. Many, if not most ebooks were never officially “published” at all, unless you count posting something on the internet as publishing.

Most ebooks were meant to be written quickly, with little or no expenses except for possibly distribution. The majority are short, almost always less than 100 pages, usually under 50 pages. Some ebooks are literally slapped together in a matter of hours. Often they are little more than several short reports combined together.

Many ebooks are self-help books, or manuals of some kind, though there are some eBook works of history and fiction to be found if you look for them. More often than not, they have little or no literary value, their intentions being the distribution of facts, instructions and/or ideas.

Sometimes you may come across the eBook version of a hard or soft cover book. It will even be called the “ebook version” of whatever book. But if you look closer, you will find that this eBook version is almost always far fewer pages than the original. You may as well call the “ebook version” the “condensed version” of the book.

Though you will find many ebooks in PDF format, much like digital books, but many come as various generic interactive applications. But don’t let the initial attraction of interaction fool you. Even if this sounds like high tech education at first, you will find that there is not much to the promise of interaction. It just disguises the fact that these books are short, technically no more than a few pages, with little to no real practical, and even less academic value.

Last but not least, ebooks are often free or cheap, though you will occasionally find some specialty instruction “programs” costing hundred of dollars.

Conclusion

Technically, ebooks are digital books, though practically there is a big difference. Personally, I usually prefer a digital book to its eBook cousin.

By Thomas A. Retterbush

Define Computer Hardware

It is quite well known that the working of the computer is pulled by hardware and software. One can define computer hardware as the electronic, magnetic, and electric devices that carry out the computing functions. Hardware is the physical components of the computer like microprocessor, hard disks, RAM, and motherboard. The peripheral devices such as monitor, mouse, keyboard, printer, and speakers can also be included in the list of hardware parts. The programs that run on the computers like Windows, C++, and Photoshop are the software parts of the computer. A good example for an easy understanding of hardware-software definition is music CDs. The actual compact disk is the hardware, while the songs and music in the CD are the software parts.

There is another way to define computer hardware. Hardware devices are the executors of the commands provided by software applications. For example, let us see what happens when you click the print button of the web browsing software. The software application provides a command to the processor, which is the central part of all computer hardware. Processor in turn checks for an attached printer. If the printer is ready, the software will get a positive response from the processor. Then the software application provides instruction to the printer via the processor to print the web page. In that sense, hardware parts are the foot soldiers and software applications are the commanders in the digital operation that takes place within a computer.

The main player of computer hardware is undoubtedly the microprocessor. It is the sun in the solar system of computer hardware devices. It is the central component and all other components work around it. It is an integrated chip on which a number of functions are incorporated. Two specifications determine its efficiency. One is its processing speed, which is measured in gigahertz. The other is its bit rate. Commonly available processors are 32 bit and 64 bit. The bit rate is a measure of the efficiency of a processor to carry out multiple operations at the same time.

One cannot define computer hardware without mentioning the two types of memory used in computers. One is permanent memory. It refers to the magnetic storage capacity of hard disk. It is measured in gigabytes. The second is RAM or random access memory. This memory is able to store data only when the computer is switched on. The memory will lose all the data when the computer is switched off.

Another important product that one should mention when one defines computer hardware is motherboard. It is the electric and electronic circuit board on which all the other components are inserted. There are several other kinds of products such as sound card, video card, network card, and modem that complete the hardware spectrum.

How Affiliate Marketing Works – A Step By Step Guide For Beginners

Looking to make an income online? Got a computer / laptop and an Internet connection? Then Affiliate Marketing could be the simplest and quickest path to fulfilling your dream.

Here, you’ll discover the 6 simple steps that will take you from complete beginner to Affiliate Marketer in as little as 48 hours.

WHAT IS AFFILIATE MARKETING?

Affiliate marketing is a performance-based marketing system where a product vendor pays an “affiliate” a commission when someone buys their product. That “someone” having been referred to the vendor by the “affiliate.”

And it all happens online: You have a web presence, usually a website, that you attract like-minded visitors to, where you “warm them up” to the idea that the product you’re promoting (as an affiliate) is the perfect answer to their pressing problem or need.

That “product” could be physical (books, CDs, DVDs, clothing, jewelry, natural medicines, etc.) or digital (e-books, e-reports, software, online courses / trainings, etc.).

When your visitor clicks on your affiliate link (on your site) they are redirected to the vendor’s site, where the vendor will close the sale; a lot easier after you’ve warmed them up! When your site visitor buys the vendor’s product you get paid a commission.

For example, if the product cost $100 and you get, say, 50% commission, you’ll get paid $50! And all for, basically, introducing someone with a pressing problem or need to someone who can fix that problem.

Affiliate marketing is ideal for beginners starting out online as it has a very low barrier to entry: it’s a very simple process that doesn’t need any particular technical skills, you don’t have to have your own product, and it doesn’t cost the earth to get started. In fact, you can get going for less than $20!

And, you don’t have to do selling, or fulfillment, or keep stock, or deal with payment systems, and you don’t have to deal with customers; the vendor does that.

All YOU need is an Internet connection and a computer / laptop and you’re good to go.

AFFILIATE NETWORKS

Because affiliate marketing is so profitable for both affiliate and vendor, over the years many “affiliate networks” have sprung up to help both affiliates and vendors manage their affairs much more efficiently and easily.

Vendors can attract affiliates by advertising their products on these networks and affiliates can easily find products to promote. Once an affiliate decides to promote a certain product the network assigns an affiliate link / ID so that sales of that product can be linked back to the affiliate.

The affiliate network also takes on responsibility for managing the flow of money between vendor and affiliate either by electronic transfer or check. It also charges a small fee to both vendor and affiliate for the service.

There are many affiliate networks to choose from, but a beginner to affiliate marketing can easily get started with “ClickBank” and / or “Amazon.”

GETTING STARTED WITH AFFILIATE MARKETING

1. Choose Your Niche and Product

The first step is to decide which niche you wish to operate in. A “niche” is a group of people with very similar interests, e.g. gout sufferers, broken relationships, looking for car insurance, how to make money online, etc. But, of course, it also has to have proven “buyers” in it in order to make money.

So how do you find a profitable niche with lots of profitable products you can promote?

A very quick way to do this is to search affiliate networks for niches that have several products that their stats tell you are selling well. If there are lots of products that are selling well, you now know that the niche is a profitable one, and, the buyers in that niche like those products.

In other words, there’s no second guessing; you know for a fact that you can make money in that niche and you know for a fact which products are successful, unlike if you had to develop your own product!

Once you’re happy with a product, you sign-up as an affiliate for it and are given a unique link that you place on your website. When a visitor clicks on that link they go to the vendor’s sales page where, if they buy, you get paid the commission assigned to that product.

2. Get Your Domain Name

Before you setup your website you need to get a domain name based around your niche. For example, fastgoutcure.com, weightlossforseniors.com. Get the idea? This will become your website “address.”

Two of the most popular domain registrars are “GoDaddy” and “NameCheap.”

3. Get Hosting

Next, you need to get hosting for your website. This is where all your website files will be stored and secured. When someone enters your domain name in their browser they will be directed to your website.

There are very many web hosting companies out there, but you can’t go far wrong as a newbie by going with “HostGator.”

4. Set-Up Your Website

You then need to set-up your website. This needs to be highly relevant to, and laser-focused on, your chosen niche and product. For example, having a website about “arthritis” and trying to promote a product that cures “gout” will neither rank well in the search engines nor make sales.

Although gout and arthritis are linked medically, most people don’t know that, so they’ll be searching for “arthritis” solutions or “gout” solutions and Google will present webpages on their search results that reflect that. So always stay laser-focused!

You need a platform or specialist software to build your website. The most popular platform today by far is “WordPress” which is free. Most good hosting companies like HostGator allow you to select WordPress directly from within your hosting control panel in just a couple of clicks.

5. Add Great Content

There’s a saying in marketing that “content is king!” I like to say that “GREAT content is king!” So the content on your website has to be highly relevant to, and laser-focused on, your niche, such that your site visitors get great value (and know they great value) from it.

For example, if your site is about “gout” you write content about what causes it, its symptoms, how it’s diagnosed, how it’s treated, any natural remedies, any specific diets, lifestyle changes, and so on. Give top tips, some recipes, the latest studies, news, etc. That is, keep adding “value.”

6. Drive Traffic (Visitors)

Now, you can have the best website in the world, the best product(s) to promote that will definitely, absolutely, help your target audience; but, if nobody ever lands on your site, you might as well not have bothered!

So getting visitors (called “traffic” in Internet marketing) to your website is absolutely critical to your success and to helping all those people who are desperately searching for a solution to their problem.

There’s basically two ways to get traffic; “pay for it” or “get it free.”

Paid traffic is things like advertising on other niche websites, Google, Bing, Facebook, etc. You can also pay people who have large email lists in the same niche as you to send out a promotional email of yours to their list.

But paying for traffic may not be the best option when starting out because you really need to know what you are doing because it’s very easy to get “burnt” when you don’t.

Free traffic comes from things like Search Engine Optimization (SEO) which is the art of getting your website on page 1 of Google, Bing, and other search engines.

You can also get tons of free traffic from posting great content (with links back to your site) on Social Media platforms like Facebook, Twitter, Instagram, Pinterest, etc. When people click on your link they end up on your website.

You can produce simple, short, YouTube videos that can drive traffic to your site via your site link in the video description.

One very popular way to drive free traffic to your site is to post comments on blogs and forums in the same or similar niche to you.

Another very simple way to get free traffic is by publishing short articles in Article Directories such as EzineArticles. The article you’re reading right now is an example of this technique.

This also has the added benefit that other website owners in your niche are allowed to copy and publish your article on their sites, but they must leave your website link intact so that you can get free traffic from THEIR site too!

So, here’s your affiliate marketing checklist:

1. Choose Your Niche and Product

2. Get Your Domain Name

3. Get Hosting

4. Set-Up Your Website

5. Add Great Content

6. Drive Traffic (Visitors)

If you’re a beginner to affiliate marketing don’t be overawed by all this; it really is very easy to get going. Anybody, and I mean anybody, who has an Internet connection and a computer or laptop can be up and running, ready to start taking commissions, in as little as 48 hours. And all without any previous experience.

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.